Operator file · Bucharest 44.43N 26.10E
ANDREIPARASCHIV
I build systems that turn strategy into measurable outcomes — marketing pipelines for a bank by day, an open-source AI operating system by night, and one twin-turbo BMW in between.
andrei649
ANDREI · 06.04.90 → 649
Interests · the whole operator
Six systems, one owner.
Everything below is real, running, and about to become a blog category. Pick a door.
The Garage
BMW E93 335i · N54 twin-turbo cabrio in Individual black over oxide-brown leather. Coded at home with INPA and a K+DCAN cable.
Nerva — the AI OS
18 agents on my own GPU under governed autonomy.
Gaming
Shipped FIFA's CRM by day; a TrimUI full of NEOGEO in the backpack. Retention, learned the fun way.
04 / TRAVEL→Travel
Cities as system resets — Amsterdam, Italy, next TBD. GoPro in the bag.
05 / BUILDING→Always building
20+ sites since 2010. The house runs on automations. If it can be systematized, it will be.
06 / MARKETING & CRM→The day craft
EA · Oracle · Fashion Days · Vivre · Toyota · Raiffeisen. Fifteen years of lifecycle and LTV.
The operator
I think in systems.
I've spent 15+ years at the intersection of customer data, marketing technology and digital channels — gaming at Electronic Arts, e-commerce at Fashion Days and Vivre, enterprise software at Oracle, automotive at Toyota, banking at Raiffeisen, where I lead the Digital Marketing Delivery COE.
I care about what's measurable. And I believe the best marketing leaders can move between a boardroom conversation and a campaign brief without losing precision in either direction.
Let's build
something.
Consulting and audits live at Digitaholic. Everything else — Nerva, cars, retro carts, a simple hello — lands straight in my inbox.